SEO – Search Engine Optimisation

When we build a website for your business, we make sure that it is SEO-friendly as well as looking good. There can often be conflict between adding content because it looks nice and adding content for search engine visibility. So we ensure we have your goals in mind and find a way to get it looking good and be optimised for SEO.

PPC Advertising ‘v’ organic SEO

There are many ways to get traffic to your website including Social media and PPC (Pay per click) adverts. These are great for getting more hits with instant results, but money can often be spent very quickly and as soon as you stop paying for the ad, your website rank is back where it  started. A better long term solution is to implement a good SEO strategy, a strategy to get organic results (not PPC) and although it may take longer to get going, it will have long lasting results.

Organic traffic is traffic that comes from search engines naturally, not through adverts and paying for clicks. The visitors that comes from organic results  (not a paid ad) have found you by searching for something on Google and seeing your website in this list of sites. This is often below the Ads and maps. Google ranks sites that are most relevant to your search. Google states: “Google tries hard to index and show pages with distinct information”. This means google likes unique information and not content that has been copied from elsewhere. With our knowledge we can implement or advise a strategy that will have long term effects to target your keywords.

Onsite SEO is all the work carried out to ‘craft’ each page to meet your SEO target phrases; such as meta titles and descriptions which go into the code of the page and may not be visible to the user. However Off-site SEO is work carried out to get links to your site from other websites. These are called backlinks. If other websites, especially other high-ranking websites link to your site, then Google considers it more popular, trustworthy and a good site to send traffic to. The job of getting ranked highly in Google is no longer a quick and easy job for a new website, so talk to us about how we can help with a strategy for your SEO success.

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